Studies have shown that when it comes to work, many employees express the same sentiment: a feeling of purposelessness. They simply come in, do their job, and then go home. This can lead to demotivation, disinterest, detachment, and overall decreased productivity. To prevent this mindset, employers must work to keep their employees engaged, happy, and driven. One proven way to do this is to implement ongoing communications that keep them informed of happenings within the company—from corporate information, to benefits news, to anniversaries, birthdays, or just interesting “did you knows.”
Quality communication is an invaluable piece to the culture of an organization. Below are some starting points to creating more effective communication amongst employees.
Before you click send (or moreover, before you write) decide who your audience is. Like with traditional marketing, the more you cater directly to your target audience, the more effective and worthwhile your message will be. It will also help clear out unnecessary static. Should you wish to reach a broader audience without sending a direct email, consider speaking more generally via Facebook, Twitter, or your company’s intranet.
Another strategy to take into consideration is quality over quantity. In other words, less is more. Rather than sending excessive emails that have the tendency to turn into static noise, limit your emails to cover only the most relevant topics/messages. Also, remember that not everyone is always starving or hungry for information—so consider using bite-sized morsels of information when communicating (think bullets over paragraphs).
If you’re looking for ways to improve how your employees connect and communicate internally, there are a growing number of software programs that make it easy. Some of these programs include cloud technology (like Google Drive), chat software (Slack, Yammer, Hipchat), or using one platform for all of your email, calendars, and documents (Google, Apple, Microsoft).
And one of the best tools you can utilize: asking for open, honest feedback. Provide a channel for employees to share ideas and give or receive feedback. Connect with them on a personal level and inspire them to keep the conversation going. It’s a great way to encourage ongoing communication that keeps them connected with each other and prevents ideas and even constructive criticism from slipping through the cracks.