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A Human Touch In A Technology-Driven World

Healthcare consultants and brokers are often looked to for number crunching, spreadsheet creating, and two page summaries. The work you do is not only time consuming and research driven, but process- and analytics-intensive as well. You use programs, technology, and research to run queries and compile facts, figures, and data to identify targeted, cost-effective healthcare solutions. Then, you hand off those calculations/findings to employers to review. A process that in itself is mechanical and methodical.
But you are more than just a “living machine.” You possess qualities and traits that allow you to go beyond cost comparisons and sales processes and establish meaningful connections with employers and organizations to enhance overall employee and employer experiences.
Geoff Colvin, author and Senior Editor at Large, Fortune Magazine, and Keynote Speaker at our 2017 Columbus Symposium, discussed the benefits humans have over computers in that we’re able to take meaningful steps beyond technical processes. Humans have the ability to build trust, long-standing relationships and connectivity by utilizing our abilities to empathize with others, joke around, and be creative in our discussions and stories.
As consultants and brokers, we need to challenge ourselves to think, act, and react differently. We need to realize the value of creating business models that support employers, their employees, and communities. Most importantly, we need to find balance and establish strong, significant connections in and outside of our organization (emotionally), while bringing cost-effective solutions to the table (analytically).

Patty Starr bio image

About the author

Patty Starr

Patty Starr is president and CEO of Health Action Council and is responsible for driving the strategic direction of the organization--build stronger, healthier communities where business can thrive. 

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