Who’s Driving Digital Health Utilization: Employers or Social Media?

Who’s Driving Digital Health Utilization: Employers or Social Media?

The digital health landscape is moving faster than most benefits strategies can keep up with. Employees are turning to AI chatbots to start their care journeys, purchasing medications outside the plan, and choosing speed and convenience over the traditional system — often without their employer knowing. The question isn’t whether digital health is changing how your workforce accesses care. It’s whether your benefits strategy is keeping pace. 

Join Aon’s Kembre Roberts, Health Transformation Leader, and Kevin Fyock, Innovation Leader, for a deep dive into what’s new in the digital health landscape, who is actually driving utilization — employers or the market itself — and what that means for plan design, compliance, and strategy. 

Key Takeaways 

1. What’s driving digital health utilization and how employee behavior is shifting outside traditional plan channels 

1. Where employer-sponsored benefits have leverage — and where the digital market is outpacing them 
2. How to evaluate your digital health strategy in light of compliance risk, data gaps, and employee expectations 

For Health Action Council members only
SHRM, HRCI, and CEBS credit available