The Rise of Health AI in Care Decisions

The Rise of Health AI in Care Decisions

Your employees may be turning to AI chatbots before they contact a clinician or use a benefits resource. What does that mean for your benefits strategy? In Rock Health’s 2025 survey, 32% of U.S. adults reported using AI chatbots for health information, up from 16% in 2024. Among those users, 81% reported taking a subsequent action, such as consulting a provider, trying a new health behavior, or making or changing an appointment. 

Join Rock Health’s Madelyn Knowles and Mikayla Holzwarth for findings from its annual Consumer Adoption of Digital Health Survey of 8,000 U.S. adults. Discover who is using health AI, how it fits into care decisions, and where adoption and trust differ. You’ll examine what these behaviors mean for benefits navigation, employee communications, and vendor expectations, and leave with practical questions to help your organization respond. 

Key Takeaways: 

• Describe who uses AI chatbots for health information, how often they use them, and where these tools fit in the care journey. 

• Recognize how AI-informed decisions may affect employees’ use of benefits, providers, and digital health services. 

• Account for differences in adoption and trust when communicating with employees, including why frequent use does not imply comfort sharing personal health data. 

• Assess benefits navigation and identify questions for health plans and digital health vendors based on how employees seek health guidance. 

• Identify priorities for employee education on protecting health information, evaluating AI-generated answers, and knowing when to consult a clinician. 

For Health Action Council members only
SHRM, HRCI, and CEBS credit available