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Benefits Strategy Lab

Benefits Strategy Lab | Session 2: Driving Engagement in the Open Enrollment Process

Topic(s): Benefits Strategy and Design, Communication,

5/27/2026 11:00:00 AM

Driving Engagement in the Open Enrollment Process

 

In just one hour, the Benefits Strategy Lab delivers both expert insight and peer-driven application. In this session, Kaulen Pickell of SegalBenz will kick us off with a focused presentation on driving real employee engagement during open enrollment — not just deadline compliance. 

 

You will then have the chance to move into small breakout rooms to unpack into what's working and what's falling flat in your own organization and hear from others about what is working well for them. The session closes by bringing the full group back together to compare strategies and share what came out of those conversations.

 

Walk away with:

  • Fresh communication approaches grounded in research and practice
  • Strategies for reaching a multi-generational workforce — not just the employees who were already going to engage
  • Actionable ideas you can put to work before your next enrollment window opens

For Health Action Council members only SHRM, HRCI, and CEBS credit available 

 

Register Here

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