Annual Supporters


Company Overview

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.

The EX Program is a digital health program for tobacco addiction that combines scientific leadership in quit-tobacco solutions from Truth Initiative® with a proven treatment model from the Mayo Clinic. The EX Program qualifies as a reasonable alternative standard and has helped over 940,000 tobacco users build the skills and confidence for a successful quit.

What makes Truth different: 

  • Unrivaled expertise in quitting tobacco
  • Quit support for all tobacco use—smoking, vaping, and dipping/chewing
  • Multimodal ways for participants to receive support 
  • 24/7 easily accessible social support and on-demand, tailored texts

EX Program clients receive expert guidance from an experienced Client Success team, real-time dashboard reporting on program performance, tobacco surcharge/incentive reporting, tailored promotional materials, tobacco-free policy guidance, and more.

Products & Services

  • Digital health program for tobacco addiction

  • Personalized quit plan

  • Dynamic text messaging

  • Live chat coaching with tobacco treatment experts

  • Active online community of peers

  • Nicotine patches, gum, or lozenges delivered to the participant’s home


Additional Information

*This vendor is a Supporter of the Health Action Council and not a vetted, endorsed provider.

Contact Information

AJ Sisodia

Managing Director, Business Development
[email protected]

Caleb Duah

Manager, Business Development
[email protected]

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