CVS Health Announces Aggressive New Plans to Combat the Rise in E-Cigarette Use Among Youth

 

June 28, 2019

Given the significant increase in the number of teens using e-cigarettes, our endoresed partner CVS Health recently announced that it and its charitable foundations will award a total of more than $10 million in 2019 to support youth smoking and e-cigarette prevention strategies and education delivered in classrooms, by clinicians and in communities across the United States. The new commitment, funded through the company and the CVS Health and Aetna Foundations, is part of Be The First, CVS Health's five-year $50 million initiative to help deliver the nation's first tobacco-free generation.

"The spread of e-cigarette use among youth jeopardizes the progress made in reducing smoking over the last two decades," said Troyen Brennan, M.D., M.P.H. and Chief Medical Officer for CVS Health. "By collaborating with experts and aggressively investing in innovative strategies, we believe that we can help reverse this disturbing trend."

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